CREATIVITY

EXPERTISE

Not your average product designer.

ABOUT ME

Hi, I’m Sydney. I am a product designer with a background in graphic design and interior architecture, which means I’ve always been drawn to the relationship between how something looks, feels, and functions. I love taking complex ideas and turning them into experiences that are not only intuitive and human-centred, but also visually compelling and thoughtfully designed. Whether you need help bringing a digital product from research and ideation through to prototyping, or you simply need a pitch deck, brand identity, or beautifully designed templates — I can help. Ultimately, I just love when design is done well.

  • Learned to think in spacial flow, and human-centered design under real-world constraints and turn this into intuitive product navigation and interfaces. It provided me with a materiality-driven eye for hierarchy and detail.

  • Fell hard for type, grids, and building meaningful brand identities.

  • I design people-first, not screen-first: where do you want to go, what's in the way, and how do I make the next step feel obvious? Space taught me flow, type taught me craft — every product gets both.

UX/UI Design

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Brand Design

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Template Design

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UX/UI Design · Brand Design · Template Design ·

My Process

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and diagonal lines.

    Plan with Purpose

    Together, we outline a path forward that’s realistic, strategic, and tailored to your specific needs.

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and half circle lines.

    Collaborate Openly

    You’re part of the process. We keep communication open and decisions shared—no black boxes or surprises.

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and circle lines.

    Adapt as Needed

    Every project is different. I stay flexible and responsive to make sure the process fits your flow—not the other way around.

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and diagonal lines.

    Deliver with Confidence

    When I deliver, it’s not just a finished product—it’s a solution you can trust, backed by real care and effort.

WHAT SETS ME APART

I have designed at a variety of scales. From interior architecture, shaping the spaces people move through. To graphic design & branding, shaping how people feel about what they see. To product design, shaping what people use and what’s in front of them. The golden thread? I’ve always been obsessed with how humans experience the things designers make.

  • "Sydney is responsive to insights from user research, and is able to connect these to actionable recommendations and design proposals that demonstrated business value.”

    — Wynand de Kock / Mentor

  • " Sydney identified pain points and proposed a solution within the InConnect student portal. This has been one of our biggest and valued improvements."

    — Patrick de Jongh / Head of Development